Calculate retention rate
If you want to estimate customer retention, you first need to define the time period you want to measure (a week, a month, a quarter, a year). After that, add up the number of existing customers you had at the beginning of a specific time period, the end of the time period, and the number of new customers acquired during that time period.
Once the data is prepared, the following formula can be used:
(customers at the end of the time period – gained # new customers in the time period) / # customers at the beginning of the time period x 100%
1. Leverage Your Web Content
Pumping out high-quality content on a regular basis may not be widely seen as a customer retention strategy. But in addition to bringing you relevant web traffic and quality leads, content can also help you nurture and engage with your customers.
What do you think, how often does your current customer base open the website?
The key to blogging is to attract customers and grab their attention through your content. If they use your service, make sure you give them more value through its content.
Also, if they visit your website frequently, you will have more chances to upsell and keep them as your customers. Your only "cost" is to produce high-quality content so that it remains attractive. Here are 4 ways you can use your blog to Latest Mailing Database to strengthen your relationship with your current clients:
One of the best ways to retain customers is to provide knowledge that can improve their lives and business. You need to give them as much knowledge as possible about the service. This includes tutorials and guides with helpful strategies and tips.
Your blog can also be a great place for step-by-step tutorials with all the tips.