Keyword Difficulty (also known as SEO Difficulty or Keyword Competition) is a process used to assess how difficult it is to rank for a particular term in Google's organic search results. The difficulty of a keyword depends on many different factors, including domain authority, page authority, and content quality.
2. Why does keyword difficulty matter?
In short: this is a very important part of the keyword research process. In addition to monthly search volume and other factors, Keyword Difficulty can help you choose the best SEO keywords.
The only problem is that each tool measures keyword difficulty differently.
In fact, our recent analysis of email list popular keyword tools found that their difficulty scores vary...even for the same keyword, their difficulty score metrics vary.
Relatively low keyword difficulty scores for secockpit and ahrefs - while relatively high keyword difficulty scores for keywordtool-io- and semrush
So, if you want to really understand the ranking difficulty of a keyword, then you need to dig deeper than the number given by the tool (Keyword Difficulty Score).
With that out of the way, here's how to find out the true difficulty of a keyword:
Step 1: Install MOZBAR
MozBar is a free browser plugin that makes keyword difficulty assessment faster and easier.
Open the MozBar installation page . Click that big yellow button:
moz plugin tool
Install MozBar into your Google Chrome.
Once installed, whenever you search in Google, you can see information from MozBar in the SERPs:
Google search with MOZ info
Now that you have the MozBar tool, the next step is to measure competition by a few different factors.
Step 2: Check PA (Page Authority)
There's an old adage in SEO: "Google doesn't rank sites...it ranks pages."
While a website's domain authority and branding are very important, the number one factor in a page's ranking in Google is that page's authority.
So the above statement still makes sense.
The best way to evaluate page weight is MOZ page weight.
(You can easily check the weight of the page, i.e. the PA score, through the MozBar in the