Most of the time, the operators get the products specified by others, and then start the operation work according to the users researched by the previous products or the project team; or, without any research, start the operation work according to the target groups given by the users in the previous stage; then, You will most likely hit a wall at work.
Sometimes, the origin of a product determines its fate. If the operator does not have any right to make suggestions, then no amount of effort in the operation will be in vain.
Moreover, B-end projects are much more difficult to turn than C-end projects, so the preliminary research of B-end products is more important than the research of C-end products.
There is also an MVP version on the C-side to verify the feasibility of the market, while the B-side only has complete products and complete solutions. The R&D and implementation cycle is much longer than that of the C-side. Once the product is verified by the market, it is not feasible. There is no room for it.
1. Mistakes in research
Research is not an ordinary chat, it is not searching for content on the Internet through a search engine, or reading a few data reports; and when you conduct research, do you pin all your research hopes on these three.
When most people research the market, they have assumed that the product has a market and that the product can be successful, and then go to the Internet to collect some reports and piece together a promising market. Some data in the report cannot be verified; what's more , rely on your own intuition and experience to make judgments.
There are also some people who have conducted interview-style surveys of users, and also surveyed dozens of ToB users, and found the person in charge of the other party to drink tea and chat; they thought that the research work had been completed, and they also got some data support; however, These data have no guiding significance for product research and development, but only have an overview to tell everyone that this market is huge.
The market is huge, how much can you eat?
The market is huge, but it only sees one direction. How many players are the top players and waist players in this market, and how much of the market they have eaten up; when you cut in, what kind of functions do you need to meet the needs of customers, and what do you plan for in the later stage? Such functions can meet the needs of the market, and how long does it take for the product to be launched to make achievements.
Only by doing refined research can product development and subsequent operations be meaningful.
In fact, most of the research on the market is useless. Some links to questionnaires are lost in the circle of friends. If you just find someone to chat with you, you will be considered a market researcher. This kind of purposeless research will leave a lot to the work of others in the later stage. A big hole.
If the product is developed according to this rhythm and the operation works according to this rhythm, then the success rate of the product is not much different from blindly working on it.
The correct posture for research
Research is no trivial matter, and must not be child's play.
If the research path and method are wrong, then the research will easily go into a deep pit. Many operators and product managers are half-baked in research. Common research methods include questionnaires, interviews, and focus groups; anyway, these methods are all It is the skill of doing things, and technical things are the most common, the easiest thing to do, and the easiest thing to fall into.
Thinking back, how many of these country email list programs did you use in your research?
1. Research objectives
Usually, when setting research goals, it should not be too broad or too simple; many people define whether the product has a market as the research goal. This kind of goal is to find a bunch of data from other reports, and then prove that the market is estab