Keep has made a successful sports product with high-quality content operation and customer operation, and guides users to enjoy the pleasure brought by self-discipline. Recently, Keep's new advertisement "just be afraid" has brought this familiar fitness software to the eyes of the public. This advertisement, every 15s, tells the story of a person's "fear". With compact music, it makes people see blood boil. This advertisement uses a real story to restore the process of a person's inner transformation. Just like sports, it was always scary and out of reach at the beginning, but once you make up your mind about the fear of customer service content, then all fear is not a problem.
In the form of "fear", the commercials reflect that we should turn "fear" into a driving force for action, to challenge every "fear" and usher in a self-disciplined life. When you open the Keep software, you will see a few big characters "Self-discipline gives me freedom", and Keep is constantly adhering to this concept. For sports, this thing is anti-human, and human nature phone number list likes to be lazy. So, how did Keep make 180 million users fall in love with sports? Self-discipline is beyond human nature. If everyone can achieve self-discipline, then I am afraid that there will not be so many time management tools. In terms of self-discipline, does Keep guide users to enjoy the pleasure brought by self-discipline? Next, let's talk about Keep's operation strategy, and see how
Keep integrates exercise and self-discipline to allow users to break through human nature and persist in exercise? 1. Keep content operation For sports, Keep turns the original boring exercise into interesting and fun fitness videos. Users can follow the videos to learn while doing it. This instant satisfaction allows users to get higher psychological achievements. Willing to keep going for the sport. 1. Diversified sports system Starting from the training tool, Keep has made a series of extensions in combination with fat reduction courses, and implemented fat reduction into multiple scenarios of sports to meet the needs of users in different scenarios. Running, yoga, walking, cycling and many other scenarios can meet the needs of users for exercise and fitness. In each scene,