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rakuiboul hasan
Apr 12, 2022
In Wellness Forum
After the COVID-19 outbreak in 2020, small programs such as "Health Treasure" have gradually become an indispensable application tool in everyone's life, and a large number of offline business scenarios such as education and training, department store shopping, etc. have been quickly realized online through small programs. "Business" has made business solutions such as "mini-programs" more recognized by the public and gained a new round of rapid development. The rapid development of small programs is inseparable from the help of its "ecological soil" - "distribution platform". As a distribution platform, in order to meet the diversified needs of C-end users, it is inevitable to compete for high-quality B-end merchants in the supply-end market. In order to measure the attractiveness of the distribution platform to B-end merchants, a complete evaluation mechanism is required. The measurement subject of this evaluation job title email list is no longer the familiar C-end user products, and the scope of measurement should not be limited to traditional user product experience dimensions such as ease of use and smooth experience; it should be transformed to the ecological perspective of the platform and B-end. Analyze the cooperation process and willingness of cooperation between content or service providers and distribution platforms, as well as the ecological health of distribution platforms. So how to carry out the "ecological assessment" for the B-side, how to set reasonable and comprehensive assessment indicators, and how to objectively interpret the assessment results, this article will share with you some of our findings from the ToB perspective from these aspects. 1. Establishment of the evaluation system of "What to Evaluate" 1. Clear goals: understand the demands of B-end merchants In the traditional sense, a C-end product is mainly to meet a specific user's needs, such as search, shopping, social networking or map navigation, etc. Its product goal is often focused on completing a series of specific operations, and focuses on improving usability, ease of use, Easy to use and other dimensions of experience perception, thereby improving user activity, retention and other data results, as well as brand reputation.
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