Jun 14, 2022
In Wellness Forum
Breland to appear in a music video on TikTok, Coinbase User List Chevrolet aims to reach Generation Z, which is the most multiethnic demographic group in U.S. history. Breland’s song “My Truck” is similar to Lil Nas X’s “Old Town Road” in showing Coinbase User List broad appeal as a “country trap” song that mixes country-western and hip-hop genres. Breland said in the press release that Chevy appreciates that truck enthusiasts are getting younger and more diverse, an insight that also inspired the song. Chevrolet is among the brands that Coinbase User List have embraced hip-hop artists in their marketing campaigns to appeal to younger audiences. Chevrolet’s campaign is another sign of parent company General Motors’ effort to adopt more inclusive themes in its advertising, as seen with this year’s most significant update to its logo in more Coinbase User List than five decades. As of press time, the video had more than 70 million views on TikTok, demonstrating the wide reach the app offers. Chevrolet’s expanded presence on TikTok comes as the social video app emerges from turbulent period that nearly resulted in a U.S. Ban because its ownership by a Coinbase User List Chinese company raised national security concerns. The Biden administration is said to be developing a strategy for Chinese technology companies that differs from former President Coinbase User ListTrump’s stance. The proposed acquisition of TikTok by Oracle and Walmart to satisfy concerns about national security is on hold until a new policy is hammered out. It’s possible that that a trusted third party will manage TikTok’s consumer data in the U.S. to address concerns about privacy and help to drive adoption by more marketers in their social media campaigns.