Jan 31, 2022
In Wellness Forum
We will not only need new interfaces, nor is it industry leads desirable to move towards a world ruled by epidemiological technocracy (of inevitable elective affinity with paranoid atomization). We will need to reinvent a new normality, based on a "new morality" industry leads of solidarity and on a legitimized State to truly orient itself towards protection, equality and well-being. To think about what I have called, borrowing a creation by Luis Alberto industry leads Quevedo, «new morality», the ideas of Robert Putnam, theoretical descendant of Alexis de Tocqueville, who has investigated the industry leads reasons why democracy and its main Institutions work better in societies endowed with greater social capital, that is, based on relationships of trust, norms of reciprocity and networks of civic engagement. On this industry leads point, it is worth asking ourselves about what kind of new morality is being forged during the confinement. We could think, with a more dystopian tone, that this fear-tinged industry leads experience will deepen processes of atomization and paranoid individualism, expanding what Putnam himself called “amoral familism”: everyone tending their own garden. These are the trends and keys that industry leads brands can take advantage of to reach young generations through audio and platforms such as Spotify. The impact of the pandemic has also reached the field of audio. To analyze the behavior of Generation Z industry leads and millennials in the wake of the health crisis, Spotify has published the third volume of 'Culture Next' , its annual report on culture and trends. The goal is to offer advertisers industry leads and marketing professionals in Spain and around the world a deep insight into what inspires and motivates these generations to connect effectively.